In 2008, h9 marketing worked on a promotional project with Professor and Marketing Author, Dr. Neale Martin.  Dr. Martin’s book, “Habit: the 95% of Behavior Marketers Ignore” deftly mixes classic consumer behavior with up to date research on neurology and unconscious behavior.  Understanding these latest discoveries has huge implications for marketers going forth.

Tomorrow at Kennesaw State University, Dr. Martin is conducting a one-day symposium titled “The Force of Habit: Demystifying Unconscious Consumer Behavior.”

Congrats to Dr. Martin and KSU for bringing new and exciting Marketing theory to the masses – we look forward to following the progress of these programs.